What we build, and exactly how.
Every service below follows its own set of steps, so you know what happens, what we need from you and what you get at the end, before we start.
Websites
For shops and businesses that need to be found. Most customers look you up on their phone before they visit. Your site should answer what they're looking for in a few seconds: what you sell, where you are, when you're open and how to reach you.
- Best for
- Contractors, HVAC and plumbing, landscapers, shops and service businesses with no site or an outdated one
- Timeline
- Usually 2 to 4 weeks from the written plan to launch
- From you
- A 10-minute call, your logo and photos if you have them, and quick replies on previews
Learn the business
A short call and a few written questions: what you sell, who buys it, and what customers ask you most (hours, parking, prices, whether you have something in stock). Those questions shape the site.
Plan the pages
We map out each page and what it has to do: usually Home, Shop or Menu, About, Visit and Contact. You get the plan in writing with the price and launch date.
Gather and write the content
We collect your photos, products and story. If you don't have copy, we write it in your voice and you approve every word. If photos are thin, we tell you which shots to take on your phone.
Design the homepage first
The homepage gets designed in your colors and style, and you get a link to open it on your own phone. Once you like the direction, the rest of the site follows the same look.
Build every page
Phone-first layouts and fast loading, with what turns visitors into calls: tap-to-call buttons, a quote or estimate form that accepts photos and comes straight to your phone and inbox, a gallery of past jobs, reviews, your hours and a map.
Set it up for local search
A page for each town or area you serve, page titles and descriptions, business details Google can read, a sitemap, and links to your Google Business Profile, so people searching "contractor near me" find you.
Launch and hand-off
We connect your domain, turn on the secure lock (https), test every page on phones and computers, then walk you through it. After that it's yours, or we keep it running with Hosting & care.
- A custom site in your brand
- Tap-to-call on every phone
- Quote form with photo upload
- Project gallery and reviews
- Service-area pages for local search
- Your domain, connected and secure
See it in action: the contractor demo, the HVAC demo, or a live client site, Charleston Downsizing Specialists ↗
Online stores
For businesses ready to sell beyond the counter. We set up a store your customers trust at checkout, and one you can run yourself: adding products, changing prices and filling orders without calling us.
- Best for
- Shops with products that ship or can be picked up, gift and specialty stores, makers
- Timeline
- Usually 3 to 6 weeks, depending on how many products
- From you
- A product list with prices, product photos, and how you ship or hand off orders
Plan the catalog
We go through what you'll sell online: products, sizes and flavors, what's seasonal, and what shouldn't be sold online at all. Then categories that match how your customers shop.
Decide shipping, pickup and tax
Local pickup, local delivery, shipping, or a mix. We set rates and sales tax so the total at checkout is always right.
Set up payments
Card payments through a trusted processor (Stripe, Square or Shopify), chosen around how you already take payments in store. The money goes straight to your account.
Build the product pages
Clear photos, honest descriptions, prices and options. Each page answers the questions that would otherwise come to you by phone.
Checkout and order emails
A short checkout, order confirmations with your branding, and a notice to you for every new order.
Test with real orders
We place test orders from start to finish (pay, confirm, fulfill, refund) before a single customer sees the store.
Train you to run it
A walkthrough of adding a product, marking something sold out and filling an order, plus a one-page cheat sheet to keep.
- A store in your brand
- Secure card payments
- Pickup, delivery or shipping
- Sales tax set up
- Order emails for you and the buyer
- Training and a cheat sheet
Custom software
For the jobs a website can't do: booking, tracking leads, managing customers, sending reminders, or seeing your business on one screen. Built around how you actually work, instead of you bending to an off-the-shelf app.
- Best for
- Owners running the business from spreadsheets, sticky notes and their texts
- Timeline
- A first working version in weeks, then improvements in small steps
- From you
- An hour showing us how things run today, and feedback on each preview
Map how you work today
We sit with how the work actually flows: where leads come from, what gets written down where, and which task eats your evenings. The goal is to find the one problem worth solving first.
Define the smallest useful version
Not everything at once. We agree in writing on a first version that saves you real time, plus what can wait for later.
Build in short rounds
You get a working preview early and use it with your own data. Each round adds the next piece based on what you found while using it.
Move your data over
Customers, leads, appointments and records come in from your spreadsheets or old tools, so day one isn't a blank screen.
Automate the busywork
Reminders, follow-up emails, confirmations and alerts that used to depend on you remembering now run on their own.
Launch, train and adjust
You and your staff get a walkthrough. For the first stretch we watch how it's used and fix what slows you down.
- A tool built around your business
- Your data moved over
- Automatic reminders and emails
- Works on phone and computer
- Private logins for you and staff
- Improvements as you grow
Examples: the Charleston Downsizing back office (leads, appointments, email) and Restock Notify ↗, our own software for retailers.
Redesigns
For businesses whose site is slow, dated, hard to use on a phone or hard to update. We rebuild it without losing what's working, especially the spot you've earned on Google.
- Best for
- Sites built years ago, template sites that never fit, sites you can't edit
- Timeline
- Usually 2 to 4 weeks after the review
- From you
- Access to your current site and domain, and what you wish it did better
Review the current site
We check speed, how it looks on phones, broken links, outdated info and how it shows up in search. You get a plain-English list of what's wrong and what's worth keeping.
Keep what works
Pages that bring in visitors, the content customers rely on, and your web addresses are all mapped out so nothing valuable is lost.
Redesign
A new homepage in a refreshed look, previewed on your phone, then the rest of the site in the same style.
Move the content
Your text, photos and products move to the new site, tightened and updated along the way.
Protect your search ranking
Every old address points to its new page (redirects), so customers and Google never hit a dead end.
Switch over
The new site goes live on your same domain, with no gap in between. We check search and forms in the days after to make sure everything carried over.
- A plain-English site review
- A modern, phone-first design
- All your content moved over
- Redirects that protect your search ranking
- Same domain, no downtime
- A site you can actually update
Hosting & care
For after launch. We keep your site online, secure and up to date, and when something changes (new hours, a new product, a holiday sale) you just send a text.
- Best for
- Any site we build, and owners who'd rather not think about it
- Timeline
- Starts the day your site launches
- From you
- Just tell us what needs changing
Hosting
Your site runs on fast, reliable hosting with the secure lock (https) kept current. No separate hosting company to deal with.
Daily checks
Every day your site is photographed on a phone and a computer and checked for anything a visitor would notice: a broken page, a missing image, a form that stopped working.
Changes by text or email
New hours, prices, photos or a seasonal banner: send it over and it's done. You're only billed for the real time a change takes.
Domain and renewals
We keep track of your domain and security certificate renewals so your site never lapses by accident.
Room to grow
When you're ready for a store, booking or something custom, it builds on what's already there instead of starting over.
- Hosting with https
- Daily phone and desktop checks
- Changes on request
- Domain renewals handled
- One person to text
- Billed only for real time spent